After 18 years, the name of Tata Sky has changed, now you will get double benefits! Tata Sky To Tata Play

 

                                          



Digital Desk: There aren't many people who haven't heard of Tata Sky. This DTH company is doing business all over the country. However, this time the 18-year-old company has changed its name. Although somewhat surprising, according to reports, the name of Tata Sky is about to change. The DTH company has decided to remove the word 'Sky' from the brand name. Now the new name of the company is Tata Play.


Tata Sky currently has over 19 million subscribers. Although popular for DTH services, the company has now expanded its business to fiber-to-the-home broadband and Binge in addition to DTH services. There are 14 major OTT apps included in Tata Play Binge.


Harit Nagpal, MD, and CEO, Tata Play, said, "We started as a DTH company but now we have become a content distribution company. Customer demand has changed and the OTT market has expanded. So we wanted to create a platform that integrates customers. That's why we launched Binge. 

According to the CEO, DTH is their fastest growing and largest business. Besides, the business of OTT will also grow. In this way, it will develop as a brand.

Note that Tata Play is adding OTT services like Amazon Prime Video, Netflix to Binge. Its monthly pack is going to be 399 rupees. This combo pack will be launched from 27th January. It is learned that Kareena Kapoor and Saif Ali Khan will be promoting it. R may be chosen for promotion in South India again. Madhavan and Priyamani.

Tata Sky was launched in 2004. Tata Sky began operations in 2004 as an 80:20 joint venture between Tata Sons and Rupert Murdoch. Later, Tata Sons and Mickey Mouse became partners in this company.

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